In today's dynamic retail landscape, CPG marketers must embrace cutting-edge technologies to create digital experiences that resonate with increasingly complex and demanding consumers. This guide explores the next big things in customer experience, from AI-driven interactions to personalized assortments, providing actionable insights to accelerate growth and build brand loyalty.
- Discover the potential of AI influencers and agentic AI to transform customer interactions and personalization strategies.
- Learn how synthetic personas and localized assortments can help anticipate shopper needs and enhance relevance at the store level.
- Explore the rise of composable commerce and MACH architecture for building agile and customized tech stacks.
- Understand the growing importance of in-store retail media and AI voice experts in creating engaging and impactful consumer experiences.